FUTURE-PROOF
STRATEGIES
communication design
mind behind lab_
JOLA WĄS
communications strategist / psychologist
fot. Justyna Radzymińska Communications strategist and practitioner, highly experienced in all areas of business communications. Author and leader of many successful projects in various business sectors.
She has served as a PR and Corporate Communications Director for a variety of Polish and international companies in a number of sectors including banking, cosmetics, pharmaceuticals.
Over the years Jola has also consulted for numerous multinational companies, advising on various aspects of communications, multisensory design, customer psychology and communication design in many business sectors: banking & finance, healthcare, beauty, FMCG, entertainment, ecology, IT, energy, tech and telecom.

Jola supports important social issues:
  • eco-conscious and sustainable pro-ecological philosophy
  • digital enlightenment – coding as a lingua franca of the future
  • development of technologies for expanding the sensorium
  • technological support for lifelong learning
fot. Justyna Radzymińska
Currently Jola is an independent advisor working with boards of directors on communication design strategies and also executes communications of the art projects – movies, theatre, music and fine arts.
Jola runs her own advisory practice and an independent research and strategy center Mind Behind Lab focused on multisensory perception, perceptual practice, multisensory aesthetics and psychology of senses in the technological context.

She is an academic teacher and a leader of the art & business projects. Often supports the cooperation and sponsorship agreements between business and the entertainment industry. Moreover, she has served as a PR & press officer for numerous feature film productions.

Jola also has practical experience as a leader of charity programs and CSR strategies such as a countrywide children football talents contest or supporting young talents in the worlds of music and fine art.
She is involved in pro publico bono projects and supports communications of non-governmental organizations and valuable social initiatives.
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