communication design
We live in a time of permanent communication. Each of us is both a recipient and a sender of messages. The development of technology, the Internet and social media democratized the process of exchanging thoughts and opinions, but at the same time introduced chaos and fake news to the world of communication. Designing transparent and effective communication is a process that requires extensive knowledge and real experience. The implementation of many projects from various industries gives me the opportunity to draw on previous experience and is the basis for preparing innovative strategies that take into account the changing reality.
It is assumed that a brand's reputation is the basis of the company's value and is one of the most valuable and - simultaneously - the most sensitive of its assets. Designing effective business communication requires a tailored approach, taking both social and market context into account.