communication designfinance
Financial education plays a huge role in the development of society and democracy. There is always a demand for it and the topic cannot be exhausted.
When I was leading the PR team at Bank Zachodni WBK one of the projects we carried out at that time was the cycle "Polish Woman and Money" in cooperation with the Twój Styl lifestyle monthly. Its parts were: social research, a report on the specifics of women's finances and a six-month series of articles, interviews and advices appearing in the magazine.
The "Polish Woman and Money" series was intended to be an interactive initiative involving the readers of the magazine. The finale of the project was an educational workshop which allowed participants from the different parts of Poland to meet, exchange opinions and experiences regarding women's finances, home budget management or effective building of their own business.