Ecofilmmaking is an initiative that is the starting point to sketch an ecological road map indicating industry standards and to develop a credo that will be a useful signpost for all film productions.
Growing ecological awareness is an opportunity to promote pro-ecological attitudes in all areas of society. Film production is pro-ecological already in its original premise: after the filming the film crew should leave the place of their activity intact. The film is produced in many stages and each of them is a space to take action and introduce improvements. All stages of film production are a great field for sustainable solutions and opportunities for pro-ecological innovations can be found in each of the sub-verticals. This applies to the organization of the film set, as well as cinematography, set design, makeup, costumes, editing, post-production and film promotion.